Stand out. Earn trust.
Create lifelong fans.
Thirty years in a Grammy-winning band.
Ten years leading marketing for a national lender.
Now a full-time keynote speaker helping teams
stop chasing customers and start building fans.
Trusted by Leaders at
From the stage
to the marketplace
Tai Anderson has spent thirty years as a founding member of THIRD DAY, earning four Grammy Awards, selling millions of albums, and building one of the most loyal fanbases in music. He served as President of the Atlanta Chapter of the Recording Academy. He has built houses with Jimmy Carter in South Africa, talked strategy with Bono, and watched Taylor Swift kneel down to meet his daughters.
For the past ten years, he's been proving the same principles work off the stage, leading marketing at agencies and within a national lender.
Today, he's a full-time keynote speaker and the author of Market Like a Rockstar. He teaches the thing no business school could: what it actually takes to turn strangers into lifelong fans.
The setlist
Signature keynotes
Every talk is customized to the room. These are the three Tai is asked for most.
leaders say