Stand Out.
Earn Trust.
Create Lifelong Fans.

WATCH THE REEL

TRUSTED BY LEADERS AT

Thirty years in a Grammy-winning band.
Ten years leading marketing for a national lender.
Now a full-time keynote speaker helping teams
stop chasing customers and start building fans.

From the Stage
to the Marketplace

A man in a suit holding a megaphone and speaking into it.

Tai Anderson has spent thirty years as a founding member of THIRD DAY, earning four Grammy Awards, selling millions of albums, and building one of the most loyal fanbases in music. He served as President of the Atlanta Chapter of the Recording Academy. He has built houses with Jimmy Carter in South Africa, talked strategy with Bono, and watched Taylor Swift kneel down to meet his daughters.

For the last ten of them, he's been proving the same principles work off the stage, leading marketing at agencies and within a national lender.

Today, he's a full-time keynote speaker and the author of Market Like A Rockstar. He teaches the thing no business school could: what it actually takes to turn strangers into lifelong fans.

More about tai

Signature Keynotes

FOR GENERAL SESSIONS:

MARKET LIKE A ROCKSTAR

Stop chasing customers.
Start building fans.

FOR ANYONE TAKING THE STAGE

S.T.A.N.D.
& DELIVER

Stop dreading the room.
Start owning it.

FOR LEADERSHIP TEAMS

LEAD LIKE
TAYLOR SWIFT

Stop managing your team.
Start building believers.

FOR ANYONE WORRIED ABOUT AI

BE MORE HUMAN
IN THE AGE OF AI

Stop faking expertise.
Start using AI to prove it.

EXPLORE KEYNOTES

Leaders Say

★★★★★

“Tai’s a rockstar on and off the stage.”

He always offers unique insights that educate and inspire the audience.

Michele Caplinger, Sr. Executive Director, The Recording Academy, Atlanta

★★★★★

“An amazing start to our semester.”

When Tai spoke to our Capstone class, he was engaging, conveyed a lot, and genuinely connected with our students.

David Barbe, Director, Music Business Program, Terry College of Business, UGA

★★★★★

“His passion is simply contagious.”

His marketing acumen is very solid. He is a results-driven leader who inspires and leads by example.

Keith Wilmot, Chief People Officer, Norwegian Cruise Line Holdings

★★★★★

“He inspired them to be passionate and work hard.”

Tai is an engaging speaker. He delivered an exciting presentation that kept our students’ attention while inspiring them to succeed.

Keith Perissi, Director, Joel A. Katz Music & Entertainment Business Program

★★★★★

“It really resonated with the audience.”

Tai delivered an engaging presentation. He had us all thinking about how we could better serve our customers.

Melissa Gordon, President, Echelon Communicate