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Built For Fans
Stop Chasing Customers. Start Creating Fans.
Nobody cheers for a vendor. Every organization is fighting for attention, and attention is rented. Tai shows leadership teams how to stop paying for it and start earning the kind of loyalty that turns a customer into a Fan, an employee into an advocate, and a community into a referral engine.
Thirty years of building one of music’s most loyal fan bases taught him that devoted Fans and loyal customers come from the same principles. A decade of that spent leading marketing for a national lender proved those principles work in any industry. This high-energy keynote turns them into an operating philosophy the whole organization can run on, not a tactic that lives in one department.
Value to Audience: Leaders leave with a practical framework for auditing every touchpoint, building a culture people want to belong to, and turning customers into advocates who choose you twice and tell others.
From Patients to Fans
Why the Best Healthcare Organizations
Stop Chasing Patients and Start Earning Loyalty
Every healthcare organization says it puts patients first. Almost none can explain why a patient would choose them twice. That gap is where reputation, referrals, and revenue quietly leak away.
Drawing on three decades of building a fiercely loyal fan base, and the years he spent leading marketing for a national lender while the band was still on the road, Tai shows healthcare teams what musicians have always understood: loyalty isn’t the reward for good service, it’s the result of a system. This keynote explores three disciplines that turn patient encounters into lasting relationships: reputation, responsiveness, and hospitality.
Value to Audience: Attendees leave with a practical framework for auditing patient touchpoints, improving response and service recovery, and measuring what turns patients into loyal advocates and referral sources.
Built For Fans: The AI Edition
Stop Faking Expertise. Start Using AI to Prove It.
AI isn’t the threat. Your response to it is. Most teams are stuck between fear and hype, and neither one keeps a customer. This edition of Built For Fans helps audiences take a different posture: use the technology for what it’s good at, and keep human creativity, empathy, and values at the center, because that is what people stay loyal to. Fans can tell the difference. They always could.
Value to Audience: Teams and leaders leave with a clear framework to separate opportunity from distraction, protect the trust they’ve earned, and lead through the AI moment without losing the people who made them.
Fans say