American REntal association
Market Like A Rockstar
Build Loyalty, Elevate Experience, and Outshine the Competition
🎤 Description:
In a world where anyone can rent equipment, why should customers choose you? The secret isn’t just in what you offer—it’s in how you make them feel. In this high-energy keynote, Grammy-winning marketer and founding member of the band Third Day, Tai Anderson, shares what he learned about building lifelong fans from the stage—and how rental businesses can apply the same principles to create raving customers, inspired teams, and standout brands.
With stories from the road and boots-on-the-ground strategies, Tai helps rental pros turn transactions into relationships, and customers into brand advocates. This isn’t about more ads—it’s about more impact. Whether you rent excavators or event tents, this keynote will challenge and inspire you to market like your business is the headliner.
🎯 Learning Objectives:
Apply the “fan-first” mindset to your rental business to deepen customer loyalty, increase referrals, and stand out from competitors—even those with lower prices.
Discover the 3 keys to telling your brand’s story in a way that captures attention, builds trust, and makes your business memorable in a crowded market.
Learn how to rally your team around a common purpose, so they show up like a rockstar road crew—delivering consistent, outstanding service that fuels repeat business.
