1:1 Coaching | The ROCKSTAR Framework
Stop chasing customers. Start creating Fans.
A ten-hour coaching program that walks your marketing creative director or leadership team through every step of the ROCKSTAR framework, one session at a time. All on Zoom.
How it works
Every great band starts in a garage. So does this program. We build the foundation, play through the framework step by step, and finish with an encore that pulls it all together.
Start in the Garage
A full brand audit. We figure out who is in the band, who you are for, and what makes your sound yours.
Play the Setlist
Eight sessions, one for each step of ROCKSTAR. Each one ends with real strategy and real content you can put to work.
Take the Encore
A complete recap of the program, with an evaluation of everything you created along the way.
The Setlist
Ten sessions. One framework.
Each hour focuses on one part of the journey from stranger to Fan.
A complete brand audit. Who is on the team? Who are you for? What are your ingredients, and what is your flavor?
Reach
Define your content strategy across owned, paid, and earned channels, and set a content cadence you can keep.
Obtain
Define and build your calls to action so you earn permission to keep the conversation going.
Cultivate
Design the drip strategy that leads to the first sale.
Kickstart
Evaluate your sales process and messaging to make sure the whole organization is aligned.
Serve
Build delight in on purpose, so it happens consistently instead of randomly.
Trust
Circle back to your brand promise. Find where operations fall short, define the fix, and put the Remix method to work on customer service issues.
Advance
Upsell, resell, and cross sell. Find ways to go deeper with customers and drive communication that leads to more engagement.
Referral
Put a surveying system in place and learn how to make the ask that turns Fans into your marketing.
A complete summary and recap of everything we built, with an evaluation of the content you created along the way.
Who it is for
Marketing and creative directors
You own the brand and the content calendar. You want a system, not another random act of marketing.
Leadership teams
Get marketing, sales, and operations playing the same song, from the first impression to the referral.
Founders and owners
You built something people buy from. Now you want to build something people root for.
Your coach
Tai Anderson
Tai is the founding bassist of THIRD DAY, the four-time Grammy-winning band with more than 11 million albums sold. He spent 22 years on the road with the band, 10 years in the corporate world, and this past year back on the road for the 30th anniversary tour, which reignited his passion for making Fans.
As Southeast Marketing and Creative Director at Supreme Lending, he led a 12-person marketing team, managed a $2M annual budget, and served on the Executive Leadership Team. The ROCKSTAR framework comes from both stages.
The investment
- Ten one-hour coaching sessions over Zoom
- A complete brand audit in the Garage
- Strategy built for all eight steps of ROCKSTAR
- Your content evaluated along the way
- For you, your creative director, or your whole leadership team
Ready to start the band?
Send a note to book your discovery call. Tai will reply personally with a link to pick a time.
