Portfolio
As a seasoned marketing and creative professional passionate about storytelling, innovation, and leadership, I have dedicated my career to crafting impactful, mission-driven projects that resonate with diverse audiences. This portfolio highlights select projects from my professional journey, showcasing expertise in video production, social media strategy, website development, educational content creation, and AI-driven online course creation.
These examples showcase my ability to develop and execute compelling brand narratives, lead integrated, multi-channel marketing strategies, and leverage emerging technologies to elevate brand visibility and guest engagement. With a data-driven approach to storytelling and market differentiation, I specialize in crafting immersive, customer-centric experiences that foster brand loyalty and long-term growth—aligning perfectly with Herschend’s mission to create memories worth repeating.
I take pride in leading high-performing, cross-functional teams, fostering collaboration across diverse entertainment, hospitality, and consumer-driven industries, and ensuring that marketing initiatives are seamlessly aligned with business growth and guest experience objectives. My experience in fan engagement, merchandising, and experiential marketing—from building lifelong brand advocates in the entertainment industry to driving measurable impact in corporate marketing—has equipped me to enhance brand affinity, elevate storytelling, and create unforgettable guest experiences across Herschend’s world-class destinations.
Video Production
One of the cornerstone projects of my video production expertise is Supreme Lending's Personal & Professional BEST program. This monthly initiative features interviews with dynamic leaders designed to inspire both our associates at Supreme Lending and our professional partners. Over the past eight years, I have transformed this program from a simple conference call into a professionally produced video series that has become a hallmark of Supreme Lending's brand identity in the marketplace.
By blending compelling storytelling with high production standards, these videos not only elevate our reputation but also foster a culture of growth, leadership, and connection among our audience. Each episode is a testament to my ability to create engaging content that aligns with organizational values and inspires action.
Website Development
My expertise lies in designing and building websites using Squarespace, where I excel in creating clean, visually engaging layouts that clearly communicate ideas. Additionally, I have experience managing and optimizing WordPress sites to ensure seamless functionality and user experience. The examples highlighted here—SupremeBest.com, Supreme-Essentials.com, Stick Up For Love, and TAISPEAK—demonstrate my ability to bring concepts to life on the web, delivering polished, purpose-driven platforms tailored to their audiences.
Educational Content
I have developed three impactful courses, including two that offer 3 hours of continuing education credit for real estate agents. These courses focus on essential topics such as marketing strategies, social media marketing, and video content creation, equipping agents with the tools they need to excel in today’s competitive landscape. Since 2019, I’ve trained over 3,000 real estate agents across Georgia, North Carolina, and Florida, delivering actionable insights that empower professionals to grow their businesses and serve their clients more effectively.
Online Courses
I have independently designed and built two comprehensive online courses: Supreme Essentials and The Supreme Homebuyer Journey. These courses serve as valuable resources for real estate agents and homebuyers, offering in-depth guidance and actionable strategies to navigate the homebuying process with confidence. Although naturally targeting homebuyers, they also demonstrate my ability to communicate complex financial concepts to a broad audience in a clear and accessible way.
A key innovation in developing these courses was leveraging AI technology to create all the accompanying videos. By utilizing advanced AI tools, I was able to produce professional, engaging, and visually appealing content efficiently and at scale, ensuring consistent quality and accessibility across the entire curriculum. This approach highlights my ability to integrate cutting-edge technology into educational initiatives to maximize their impact.
Social Media Strategy
I developed a social media strategy centered around four key pillars: Inspiration, Education, Service, and Culture. Every piece of content we produce aligns with one of these categories, ensuring that our daily touchpoints on Facebook and Instagram consistently provide meaningful value to partners and customers while reinforcing Supreme Lending's brand identity. Recognizing that video content generates up to 10 times more engagement than text-only posts, we rely heavily on video to captivate our audience and foster deeper connections. This approach maximizes engagement and amplifies the impact of our messaging across platforms.
INSPIRATION
EDUCATION
SERVICE
CULTURE
Feel free to explore Supreme Lending’s social media platforms to see how our consistent commitment to the four brand pillars—Inspiration, Education, Service, and Culture—has built a strong, cohesive presence and lasting impact.