THE PROBLEM | THE AUDIENCE | THE GAP | THE HOST | THE SHOW
THE PROBLEM
Two hours a week in church.
Forty hours a week in the marketplace.
For most people of faith, Sunday is the easy part. The hard part is Monday. It's the staff meeting where the ethical shortcut is sitting right there on the table. The client relationship where honesty might cost you the deal. The hiring decision, the pricing conversation, the company culture you're either building intentionally or letting drift by default. This is where faith gets tested — not in the pew, but in the marketplace.
And yet, for all the resources the Christian community produces — the books, the podcasts, the conferences, the sermons — remarkably little of it speaks directly to the person sitting in that meeting. The person trying to figure out, in real time, what it actually looks like to run a business, lead a team, or build a career with their faith fully intact.
"The marketplace is where most Christians spend most of their lives. It deserves more than a footnote in the conversation."
This isn't a new problem. But it is an underserved one. And for a network with TBN's reach and TBN's audience, it represents a genuine opportunity — not just to add a program, but to speak to a dimension of your viewers' lives that no one else is addressing at this scale.
THE AUDIENCE
They're already watching TBN.
TBN's core viewer is a person of deep, practiced faith — someone in their 40s, 50s, or 60s who has been in the church their whole life and in the workforce nearly as long. They own businesses, manage teams, lead organizations, and make consequential decisions every single week. They're not just consumers of faith content. They're active participants in the marketplace, and they've been looking for a show that speaks to both sides of who they are.
40+
Core TBN demographic — established in career and faith
175+
Nations reached by
TBN's broadcast
and streaming platforms
30+
Global networks in the
TBN family of channels
This is also the audience that made Third Day a household name in Christian music for more than two decades. They didn't just listen to the records — they showed up at the concerts, they shared the songs with their kids, they carried those lyrics into some of the hardest moments of their lives. That relationship didn't end when the tour did. It's still there, waiting for a new context to activate it. Faith at Work is built for exactly this viewer. Not as an add-on to their spiritual life, but as a direct reflection of it — a show that finally treats the marketplace as the sacred space it already is for millions of people who are quietly trying to get it right.
"This audience doesn't need to be introduced to faith. They need someone to meet them where faith actually lives — at work, on Monday morning, in the decisions that don't make the church bulletin."
THE GAP
The content exists.
The reach doesn't.
The faith-and-business conversation is already happening. Podcasts like Faith Driven Entrepreneur have built real, loyal audiences by speaking directly to marketplace Christians — and their traction proves the demand is genuine. Books, conferences, and online communities have carved out meaningful space in this niche. The appetite is there, and it has been for years.
But here's what none of them have: a broadcast network. Every one of these platforms requires the audience to come looking for it. You have to know the podcast exists to subscribe to it. You have to hear about the conference to register for it. The faith-and-business audience is self-selecting, which means the people who need this content most — the ones who don't yet know there's a name for what they're feeling on Monday morning — never find it.
WHAT EXISTS TODAY?
Niche podcast content
Serving marketplace Christians who already
know to go looking — self-selected audiences
with limited reach and no broadcast
infrastructure behind them.
WHAT FAITH AT WORK BRINGS
Broadcast-scale storytelling
Serving marketplace Christians who already
know to go looking — self-selected audiences
with limited reach and no broadcast
infrastructure behind them.
TBN doesn't need to create demand for this content. The demand is already proven. What TBN can do — and what no podcast or conference can do — is bring it to scale. Faith at Work isn't filling a gap in the Christian media landscape. It's bringing an already-proven conversation to the platform it's always deserved.
The podcast world has proven the audience exists. TBN has the power to multiply it by an order of magnitude — and reach the people who aren't already searching.
THE HOST
Tai Anderson
Speaker · Author · Founding Member, Third Day
Most hosts in this space come from one world. They're either ministry leaders who understand faith deeply but have never run a P&L, or business voices who add a spiritual dimension to what is ultimately a secular conversation. Faith at Work needs someone who has genuinely lived in both worlds — and built something lasting in each of them.
As a founding member and bassist of Third Day, Tai spent 30 years helping build one of the most beloved brands in Christian music — four Grammy Awards, decades of sold-out tours, and a catalog of songs that became part of the fabric of an entire generation's faith journey. But Third Day was never just a band. It was a business. And Tai learned early that the decisions that shaped the music — integrity, longevity, putting people over profit — were the same decisions that shaped the brand.
After Third Day, Tai spent a decade as Creative Director and Regional Marketing Director at a major financial services company, where he put those same principles to work in a competitive corporate environment. That experience — combined with his forthcoming book, Market Like a Rockstar — positions him not as a commentator on the faith-and-business conversation, but as a practitioner who has lived it from both sides of the microphone.
What makes Tai uniquely suited to host Faith at Work isn't just his resume. It's the relationship he already has with TBN's audience. Third Day's fanbase and TBN's core viewers are, in many ways, the same people — the same age, the same faith foundation, the same life stage. When Tai sits across from a guest and asks how their faith shaped a business decision, the audience already trusts the person asking the question. That trust isn't something you can manufacture. It's something Tai has already earned, over decades, one song at a time.
"I didn't leave faith at the stage door when I walked into the corporate world. And I didn't leave my marketplace instincts behind when I walked back out. That's exactly what this show is about."
MUSIC
Founding member of Third Day
4 Grammy Awards, 30 years of full-time touring, one of
Christian music's most enduring acts.
BUSINESS
Decade of senior marketing leadership as Creative Director and Regional Marketing Director in corporate financial services.
PLATFORM
Speaker, author of the forthcoming Market Like a Rockstar, and AI content creator operating through TAISPEAK LLC.
FAITH at WORK
A show about the people who don't leave their faith at the door when they go to work.
Every week, Faith at Work goes inside the lives of marketplace leaders who have refused to treat faith and commerce as opposing forces. These are the business owners, executives, and entrepreneurs who see their work not just as a means of income, but as a calling — a form of vocational worship that plays out not in a pew, but in a conference room, on a factory floor, or behind the counter of a small-town shop.
The show blends documentary-style storytelling with in-depth sit-down conversations, giving each guest room to share not just their success story, but the moments where faith actually shaped a decision — a hiring choice, a pivot, a refusal to cut corners when it would have been easy to. These aren't prosperity gospel testimonials. They're honest, grounded stories about what it actually looks like to run a business with integrity and purpose.
Guests range from household names — companies like Chick-fil-A and Hobby Lobby, whose faith foundations are already part of the cultural conversation — to the small business owner in Tulsa or Atlanta who's quietly building something extraordinary with God at the center. The common thread isn't the size of the company. It's the conviction behind it.
Faith at Work is not a business show with a spiritual veneer, and it's not a ministry program with a business backdrop. It lives in the space between — where the real lives of TBN's audience actually happen.
FORMAT
Documentary storytelling combined with long-form sit-down interviews — think 60 Minutes meets a faith-centered podcast, produced for television.
TONE
Warm, curious, and honest. Not preachy. Not transactional. Conversations that feel like they belong in a living room, not a boardroom.
LENGTH
Flexible — designed as a 30-minute weekly program with natural extension into a companion podcast for deeper audience engagement.
GUESTS
Faith-driven marketplace leaders across industries and company sizes — from recognizable national brands to compelling local stories.
TAI at WORK
What does it take to lead at the highest level? We sat down with marketplace leaders, athletes, entrepreneurs, and visionaries to find out. Each episode pulls back the curtain on the decisions, disciplines, and faith that separate good from great — in sports, in business, and in life. This is Personal & Professional BEST: real conversations with people who refuse to settle for anything less.
CLICK THE PREVIEW IMAGES BELOW FOR MORE EXAMPLE OF PRODUCTION WORK
