Portfolio

As a seasoned marketing and creative professional passionate about storytelling, innovation, and leadership, I have dedicated my career to crafting impactful, mission-driven projects that resonate with diverse audiences. This portfolio showcases select projects from my professional journey, highlighting expertise in AI-driven video creation, video production, merchandise development, social media strategy, website development, educational content creation, and online course development.

These examples reflect my commitment to excellence, strategic thinking, and the ability to inspire and empower through creative solutions. I am excited to present this portfolio as evidence of my ability to lead teams, execute multi-faceted marketing initiatives, and contribute to the vision of organizations seeking to make a lasting impact.

AI-Video creation

One of the most innovative areas of my work is in AI-driven video creation. By leveraging cutting-edge generative tools, I design and produce personalized, scalable video content that organizations can use to deepen engagement, streamline communication, and amplify their brand story.

Recent projects include creating custom AI avatars, developing automated video workflows, and producing online course content that blends human authenticity with the efficiency of AI. These initiatives demonstrate not only technical expertise but also the ability to integrate AI video into broader marketing strategies—ensuring that the content doesn’t just look impressive but drives measurable results.

By combining creative direction with emerging technology, I help brands deliver messages that feel both personal and professional, transforming how they connect with audiences in today’s fast-moving digital landscape.

Merchandise & Product Line Development

Another significant area of my work has been in merchandise and product line creation. I specialize in building brand consistency across an entire catalog while ensuring each individual release or campaign feels fresh and cohesive.

In my time directing merchandise for Third Day, I shepherded numerous designers to produce best-in-class designs that elevated both the band’s identity and the fan experience. This balance of creative direction and brand stewardship led to per-head merchandise sales that outpaced every other artist in Contemporary Christian Music.

By combining strategic oversight with hands-on creative guidance, I ensured that each product line wasn’t just an afterthought but an extension of the brand promise—delivering items fans were proud to own while reinforcing long-term loyalty.

Video Production

One of the cornerstone projects of my video production expertise is Supreme Lending's Personal & Professional BEST program. This monthly initiative features interviews with dynamic leaders designed to inspire both our associates at Supreme Lending and our professional partners. Over the past eight years, I have transformed this program from a simple conference call into a professionally produced video series that has become a hallmark of Supreme Lending's brand identity in the marketplace.

By blending compelling storytelling with high production standards, these videos not only elevate our reputation but also foster a culture of growth, leadership, and connection among our audience. Each episode is a testament to my ability to create engaging content that aligns with organizational values and inspires action.

Social Media Strategy

I developed a social media strategy centered around four key pillars: Inspiration, Education, Service, and Culture. Every piece of content we produce aligns with one of these categories, ensuring that our daily touchpoints on Facebook and Instagram consistently provide meaningful value to partners and customers while reinforcing Supreme Lending's brand identity. Recognizing that video content generates up to 10 times more engagement than text-only posts, we rely heavily on video to captivate our audience and foster deeper connections. This approach maximizes engagement and amplifies the impact of our messaging across platforms.

INSPIRATION

EDUCATION

SERVICE

CULTURE

Website Development

My expertise lies in designing and building websites using Squarespace, where I excel in creating clean, visually engaging layouts that clearly communicate ideas. Additionally, I have experience managing and optimizing WordPress sites to ensure seamless functionality and user experience. The examples highlighted here—SupremeBest.com, Supreme-Essentials.com, Stick Up For Love, and TAISPEAK—demonstrate my ability to bring concepts to life on the web, delivering polished, purpose-driven platforms tailored to their audiences. More examples are available upon request.

Educational Content

I have developed three impactful courses, including two that offer 3 hours of continuing education credit for real estate agents. These courses focus on essential topics such as marketing strategies, social media marketing, and video content creation, equipping agents with the tools they need to excel in today’s competitive landscape. Since 2019, I’ve trained over 3,000 real estate agents across Georgia, North Carolina, and Florida, delivering actionable insights that empower professionals to grow their businesses and serve their clients more effectively.

Online Courses

I have independently designed and built two comprehensive online courses: Supreme Essentials and The Supreme Homebuyer Journey. These courses serve as valuable resources for real estate agents and homebuyers, offering in-depth guidance and actionable strategies to navigate the homebuying process with confidence. Although naturally targeting homebuyers, they also demonstrate my ability to communicate complex financial concepts to a broad audience in a clear and accessible way.

A key innovation in developing these courses was leveraging AI technology to create all the accompanying videos. By utilizing advanced AI tools, I was able to produce professional, engaging, and visually appealing content efficiently and at scale, ensuring consistent quality and accessibility across the entire curriculum. This approach highlights my ability to integrate cutting-edge technology into educational initiatives to maximize their impact.