Atlanta Business Radio: Turning Customers into Lifelong Fans

Lee Kantor invited me onto Atlanta Business Radio to talk about Market Like a Rockstar and how any business, in any industry, can turn customers into lifelong Fans.

Listen

Listen to the full episode on Apple Podcasts

Why this conversation matters

Atlanta is home. It is where THIRD DAY started, and it is where I spent a decade leading marketing for a national lender. Lee has interviewed thousands of local business leaders, so this was a chance to talk about Fans in the language of the business owners in my own backyard.

We talked about why chasing customers is exhausting, why Fans are the better growth strategy, and how the framework in Market Like a Rockstar works whether you run a band, a bank, or a small business.

So I have a question for you

Are you chasing customers, or creating Fans?

If you want to help your team make that shift, that is exactly what my keynotes, workshops, and leadership sessions are built for.

Originally aired on Atlanta Business Radio, September 21, 2026.