TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, faith, and navigating AI.
The feed below contains an assortment of my personal blogs as well as podcast appearances.
Live the Width of Your Life: What a Rock Star Knows About Building Lasting Connections
I joined Aneta Ardelian Kuzma on Live the Width of Your Life to talk about what a rock star knows about building lasting connections, and why real growth comes from going deeper with the people who already chose you, not chasing everyone else.
Creative Table: How to Stand Out When Everyone Uses AI
I joined Kevin and Jeremiah on Creative Table to share the ROCKSTAR framework from my book, Market Like a Rockstar, and to talk about why the real danger of AI is not deception, but delusion.
Christian Music Guys: How to Stand Out, Earn Trust, and Create Lifelong Fans
I joined the Christian Music Guys to talk about my book, Market Like a Rockstar, and what thirty years as the founding bassist of THIRD DAY taught me about standing out, earning trust, and creating lifelong Fans.
Customer Service Revolution: How to Turn Customers into Fans
I sat down with John DiJulius on The Customer Service Revolution Podcast to talk about the difference between a satisfied customer and a Fan, and what it takes to create people who come back, recommend you, and feel connected to your brand.
The Frontline of Fandom
The people with the most power to turn customers into Fans are usually nowhere near the boardroom. What Taylor Swift, Disney, and Chick-fil-A know about the front line of fandom.
Atlanta Business Radio: Turning Customers into Lifelong Fans
Lee Kantor invited me onto Atlanta Business Radio to talk about Market Like a Rockstar and how any business, in any industry, can turn customers into lifelong Fans.
We Loved Dolly for Staying Neutral. So Why Are We Mad at Ed?
Can a personal brand stay neutral in a divided world? The ingredients-and-flavors framework, plus the three rules I use before weighing in on anything political.
Backstage Money: Turning Fans Into Lifelong Advocates
Jason K Powers and I talked about the early business lessons of a touring band, the brutal review that changed how I define success, the bouncer principle, and what Bono taught me about what Fans really want.
Stop Filling the Funnel. Start Building Fans.
Peter Furler gave me a stage when I needed one. A year later, I watched him hand-paint drum heads for his superfans, and it reminded me why marketing should end in fandom, not at the sale.
The Marketing Step You Can’t Afford to Skip
U2 gave 500 million people a free album, and most of them were furious. The step they skipped is the same one most marketers skip, and it costs them.
Crossover Dilutes. Spillover Amplifies. The Marketing Principle That Built a 30-Year Career.
In the late nineties, THIRD DAY was told to soften its edges to reach a bigger audience. Two sentences from John Huie sent us the other direction, and the result sold two million records. The same principle applies to every business I work with.
Your Customers Are Not a Crowd
Eight West Coast shows and tens of thousands of faces. Three of them, a mother in Sacramento, a boy in San Diego, and a man named Big Al in Phoenix, reminded me that an audience is never a crowd. Neither are your customers.
The Goal Is Soul, Even When the Canvas Is AI
The canvas is born of the idea, not the other way around. Here is what U2’s creative director taught me about using AI to elevate a story instead of replacing it.