TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, and navigating AI.
The Frontline of Fandom
The people with the most power to turn customers into Fans are usually nowhere near the boardroom. What Taylor Swift, Disney, and Chick-fil-A know about the front line of fandom.
Stop Filling the Funnel. Start Building Fans.
Peter Furler gave me a stage when I needed one. A year later, I watched him hand-paint drum heads for his superfans, and it reminded me why marketing should end in fandom, not at the sale.
Your Customers Are Not a Crowd
Eight West Coast shows and tens of thousands of faces. Three of them, a mother in Sacramento, a boy in San Diego, and a man named Big Al in Phoenix, reminded me that an audience is never a crowd. Neither are your customers.