Called to Music: Building Real Fans as an Artist

Bryan Boliver and I talked about how THIRD DAY built a loyal fanbase, the shift from crossover to spillover thinking, the album our label did not want that became our best seller, and how independent artists and worship leaders can build real Fans.

Watch or listen

Watch the full episode on YouTube

Why this conversation matters

Called to Music is for artists and worship leaders who feel called to make music and want to build something that lasts. That was us in the early nineties, playing youth groups and small rooms around Atlanta before anyone knew who we were.

We talked about the difference between chasing a crossover moment and creating spillover, where your Fans carry your music further than marketing ever could. It is the same framework I lay out in Market Like a Rockstar, applied to the artists who need it most.

So I have a question for you

Are you trying to cross over, or are you building something your Fans will carry for you?

If you want to bring that thinking to your team, that is exactly what my keynotes, workshops, and leadership sessions are built for.

Originally aired on Called to Music with Bryan Boliver, September 1, 2026.