TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, and navigating AI.
We Loved Dolly for Staying Neutral. So Why Are We Mad at Ed?
Can a personal brand stay neutral in a divided world? The ingredients-and-flavors framework, plus the three rules I use before weighing in on anything political.
Stop Filling the Funnel. Start Building Fans.
Peter Furler gave me a stage when I needed one. A year later, I watched him hand-paint drum heads for his superfans, and it reminded me why marketing should end in fandom, not at the sale.
The Power of “We.”
A green-room conversation with a fellow keynote speaker rearranged how I think about giving advice. One small word carries the wisdom and delivers the message people need most: you are not alone.
Into the Great Wide Open
Written at 34,015 feet on the way to Red Rocks: the book goes to production, THIRD DAY is current again, and after ten years I have stepped away from my corporate role to speak and consult full-time.
Crossover Dilutes. Spillover Amplifies. The Marketing Principle That Built a 30-Year Career.
In the late nineties, THIRD DAY was told to soften its edges to reach a bigger audience. Two sentences from John Huie sent us the other direction, and the result sold two million records. The same principle applies to every business I work with.
Your Customers Are Not a Crowd
Eight West Coast shows and tens of thousands of faces. Three of them, a mother in Sacramento, a boy in San Diego, and a man named Big Al in Phoenix, reminded me that an audience is never a crowd. Neither are your customers.
Simon Sinek Got One Thing Wrong. Here’s What This Tour Taught Me.
Seventy percent of the way through THIRD DAY’s 30th Anniversary Tour, three lessons have risen above the rest, starting with the one thing the Golden Circle leaves out.
When My Work Became Worship
Seven shows into the tour, in front of six thousand people in Houston, I dropped to my knees during the encore. What happened that night taught me that doing your work well can itself be an offering.
I Wasn’t Good Enough. They Let Me In Anyway.
I joined THIRD DAY at 16 without an audition, and for the next three decades I outworked an impostor syndrome I never named. For the 30th Anniversary Tour, I decided to show up differently.
Say Yes, Then Figure It Out
Sometimes you have to say yes to the opportunity first, and then figure out how to make it a reality. Here is what a three-week crash course on 14 songs taught me about business.