TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, faith, and navigating AI.
The feed below contains an assortment of my personal blogs as well as podcast appearances.
Live the Width of Your Life: What a Rock Star Knows About Building Lasting Connections
I joined Aneta Ardelian Kuzma on Live the Width of Your Life to talk about what a rock star knows about building lasting connections, and why real growth comes from going deeper with the people who already chose you, not chasing everyone else.
Creative Table: How to Stand Out When Everyone Uses AI
I joined Kevin and Jeremiah on Creative Table to share the ROCKSTAR framework from my book, Market Like a Rockstar, and to talk about why the real danger of AI is not deception, but delusion.
Christian Music Guys: How to Stand Out, Earn Trust, and Create Lifelong Fans
I joined the Christian Music Guys to talk about my book, Market Like a Rockstar, and what thirty years as the founding bassist of THIRD DAY taught me about standing out, earning trust, and creating lifelong Fans.
Proximity: The Stillness Strategy
I joined Ken Joslin on Proximity for a conversation about the unseen side of success, what criticism teaches you, and why stillness matters for anyone building something that lasts.
Foundational Fathers: When It’s Time to Move
I joined the Foundational Fathers Podcast to talk about faith, patience, and what happens when God says it’s time to move, from waiting well and failing forward to why serving others is how you create Fans in every part of life.
Get Well: Unfiltered on Music, Grief and Authenticity
I sat down with Nate Mirabella on the Get Well podcast for an unfiltered conversation about music, grief, and what it means to stay authentic when life does not go the way you planned.
Backstage Money: Turning Fans Into Lifelong Advocates
Jason K Powers and I talked about the early business lessons of a touring band, the brutal review that changed how I define success, the bouncer principle, and what Bono taught me about what Fans really want.
Called to Music: Building Real Fans as an Artist
Bryan Boliver and I talked about how THIRD DAY built a loyal fanbase, the shift from crossover to spillover thinking, and how independent artists and worship leaders can build real Fans.
Into the Great Wide Open
Written at 34,015 feet on the way to Red Rocks: the book goes to production, THIRD DAY is current again, and after ten years I have stepped away from my corporate role to speak and consult full-time.
Crossover Dilutes. Spillover Amplifies. The Marketing Principle That Built a 30-Year Career.
In the late nineties, THIRD DAY was told to soften its edges to reach a bigger audience. Two sentences from John Huie sent us the other direction, and the result sold two million records. The same principle applies to every business I work with.
Your Customers Are Not a Crowd
Eight West Coast shows and tens of thousands of faces. Three of them, a mother in Sacramento, a boy in San Diego, and a man named Big Al in Phoenix, reminded me that an audience is never a crowd. Neither are your customers.
Simon Sinek Got One Thing Wrong. Here’s What This Tour Taught Me.
Seventy percent of the way through THIRD DAY’s 30th Anniversary Tour, three lessons have risen above the rest, starting with the one thing the Golden Circle leaves out.
The Salty Christians: Backstage on the 30th Anniversary Tour
The Salty Christians caught up with me backstage in Nashville during THIRD DAY’s 30th Anniversary Tour to talk about the band’s eleven-year break, carrying grief, repairing relationships, and being salt and light in a divided world.
When My Work Became Worship
Seven shows into the tour, in front of six thousand people in Houston, I dropped to my knees during the encore. What happened that night taught me that doing your work well can itself be an offering.
I Wasn’t Good Enough. They Let Me In Anyway.
I joined THIRD DAY at 16 without an audition, and for the next three decades I outworked an impostor syndrome I never named. For the 30th Anniversary Tour, I decided to show up differently.