TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, and navigating AI.
The Real Danger of AI Isn’t Deception. It’s Delusion.
Deception targets the audience. Delusion targets the creator. Why the most insidious risk of AI is believing the machine’s output is your own.
Be More Human in the Age of AI
My nine-year-old summed up the AI backlash in three words. Why I am stepping back from generative video and music, and why the imperfect human touch is what actually builds trust.
When the Wind Derails a Win
Two weeks of wins, then one gust of wind doubled the cost of a video shoot and shattered my gear. Why I am sharing the failure, and what it taught me about pricing, producing, and authenticity.
Crossover Dilutes. Spillover Amplifies. The Marketing Principle That Built a 30-Year Career.
In the late nineties, THIRD DAY was told to soften its edges to reach a bigger audience. Two sentences from John Huie sent us the other direction, and the result sold two million records. The same principle applies to every business I work with.
S.T.A.N.D. and Deliver – Part 3
Authenticity is not about being polished. It is about being vulnerable. Here is why audiences lean in when you tell the truth instead of the highlight reel.