TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, and navigating AI.
The Marketing Step You Can’t Afford to Skip
U2 gave 500 million people a free album, and most of them were furious. The step they skipped is the same one most marketers skip, and it costs them.
The Goal Is Soul, Even When the Canvas Is AI
The canvas is born of the idea, not the other way around. Here is what U2’s creative director taught me about using AI to elevate a story instead of replacing it.