Backstage Money: Turning Fans Into Lifelong Advocates
Jason K Powers and I talked about the early business lessons of a touring band, the brutal review that changed how I define success, the bouncer principle, and what Bono taught me about what Fans really want.
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Why this conversation matters
Backstage Money is a show about the business side of music, where most of my lessons came from. We went all the way back to an eighth-grade talent show, then to playing for 20,000 people in Holland, the review that followed, and how a record our label rejected became a double-platinum album.
Along the way we got into the bouncer principle, which is about guarding who gets a voice in your band or your business, and the ladder of loyalty I write about in Market Like a Rockstar.
So I have a question for you
Are you listening to your critics, or to your Fans?
If you want to help your team build the kind of loyalty that turns Fans into advocates, my keynotes, workshops, and leadership sessions are built for that.
Originally aired on the Backstage Money Podcast, September 18, 2026.
