I sat down with Remington Ramsey on the Growth Junkies Podcast to talk about Market Like a Rockstar and what any business can learn from the way musicians turn an audience into lifelong Fans.
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Why this conversation matters
Remington has spent years building community among top real estate agents through Real Producers, so he knows the difference between an audience and people who actually show up for you. That difference is the whole idea behind my book, Market Like a Rockstar, and it is how THIRD DAY built Fans for thirty years.
We got into the ideas behind the book, why real relationships beat reach, and what it takes to build a brand people connect with. The part I keep coming back to is identity. When someone says “I am a fan,” that is a present tense statement about who they are, not a preference. We are the things we are fans of. Bands understand that. Most brands miss it.
So I have a question for you
What would it take for your customers to say “I am a fan” about your business?
If you want to help your team answer that question, that is exactly what my keynotes, workshops, and leadership sessions are built for.
Originally aired on Growth Junkies, November 12, 2026.
