TAISPEAK
Tai speaks on turning customers into Fans, leadership, music, faith, and navigating AI.
The feed below contains an assortment of my personal blogs as well as podcast appearances.
Live the Width of Your Life: What a Rock Star Knows About Building Lasting Connections
I joined Aneta Ardelian Kuzma on Live the Width of Your Life to talk about what a rock star knows about building lasting connections, and why real growth comes from going deeper with the people who already chose you, not chasing everyone else.
Creative Table: How to Stand Out When Everyone Uses AI
I joined Kevin and Jeremiah on Creative Table to share the ROCKSTAR framework from my book, Market Like a Rockstar, and to talk about why the real danger of AI is not deception, but delusion.
Christian Music Guys: How to Stand Out, Earn Trust, and Create Lifelong Fans
I joined the Christian Music Guys to talk about my book, Market Like a Rockstar, and what thirty years as the founding bassist of THIRD DAY taught me about standing out, earning trust, and creating lifelong Fans.
Stop Filling the Funnel. Start Building Fans.
Peter Furler gave me a stage when I needed one. A year later, I watched him hand-paint drum heads for his superfans, and it reminded me why marketing should end in fandom, not at the sale.
The Marketing Step You Can’t Afford to Skip
U2 gave 500 million people a free album, and most of them were furious. The step they skipped is the same one most marketers skip, and it costs them.
Into the Great Wide Open
Written at 34,015 feet on the way to Red Rocks: the book goes to production, THIRD DAY is current again, and after ten years I have stepped away from my corporate role to speak and consult full-time.