Christian Music Guys: How to Stand Out, Earn Trust, and Create Lifelong Fans

I joined the Christian Music Guys to talk about my book, Market Like a Rockstar, and what thirty years as the founding bassist of THIRD DAY taught me about standing out, earning trust, and creating lifelong Fans.

Watch or listen

Watch the full episode on YouTube

Why this conversation matters

Christian Music Guys is a show for people who love Christian music, so it was a joy to talk about a topic that sits at the center of it: how to build real connection with the people who listen. The bands that last are not the ones with the most listeners. They are the ones that turn listeners into Fans. In my book, Market Like a Rockstar, I lay out how any artist, business, or leader can stand out, earn trust, and create lifelong Fans.

This episode is where that message meets the music. It is what I learned from thirty years of building one of the most loyal fan bases in Christian music, and how those lessons travel far beyond the stage.

So I have a question for you

How many of the people you serve would call themselves Fans?

If you want to help your team close that gap, that is exactly what my keynotes, workshops, and leadership sessions are built for.

Originally aired on Christian Music Guys, October 21, 2026.