Creative Table: How to Stand Out When Everyone Uses AI

I joined Kevin and Jeremiah on Creative Table to share the ROCKSTAR framework from my book, Market Like a Rockstar, and to talk about why the real danger of AI is not deception, but delusion.

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Watch the full episode on YouTube

Why this conversation matters

Kevin and Jeremiah took this conversation in several directions, and I loved every one of them. We talked about the four Grammys and the 285 job applications, the ROCKSTAR marketing framework from my book, Market Like a Rockstar, and how THIRD DAY built Fans for thirty years.

The second half turned to AI. We talked about how to use it without losing yourself, why the danger is delusion rather than deception, and what it means that the number one Christian artist is AI. We closed with why it takes no courage to be a critic and why great things start in a garage.

So I have a question for you

When everyone around you is using the same AI tools, what makes people root for you?

If you want to help your team answer that question, that is exactly what my keynotes, workshops, and leadership sessions are built for.

Originally aired on Creative Table, October 22, 2026.