I joined Jeff Perkins on Soundstripe Sessions to talk about THIRD DAY's 30th anniversary reunion tour, turning customers into Fans, and why spillover beats crossover, one of the big ideas in my book, Market Like a Rockstar.
Watch or listen
Watch the full episode on YouTube
Why this conversation matters
Soundstripe helps creators find and license music for their projects, so it was a blast to sit down with a team that lives right where creativity meets business. Jeff and I covered a lot of ground in about an hour and a half.
We started with THIRD DAY's 30th anniversary reunion tour and what it has meant to get back on the road together. From there we got into the side of the band most people never saw. Along with playing bass, I ran the business side of THIRD DAY, and those years are where so much of Market Like a Rockstar was born.
We talked about turning customers into Fans and why spillover beats crossover. Then we got practical: VIP ticketing and creating moments of delight, how to handle complaints, and what AI means for music and the people who make it.
So I have a question for you
Who are the Fans you could delight this week, and what would turn that moment into a story they tell for years?
If you want to help your team answer that question, that is exactly what my keynotes, workshops, and leadership sessions are built for.
Originally aired on Soundstripe Sessions, October 28, 2026.
